The former WISM-FM became "Magic 98" WMGN on December 1st, 1983. WISM-AM had been Madison's most popular radio station for decades.
Earliest known photo of WISM t-shirt
WISM has a special place in Madison radio history, with well-known personalities like Clyde Coffee, Charlie Simon, Jonathan W. Little, Stoney Wallace, Neil Gavin and Robin Steele.
Bob Dylan visits Madison. At left WISM's Jonathan W. Little and Charlie Simon, at far right Mayor Paul Soglin
The first Magic 98 airstaff:
Pat O'Neill 6-10am
Jim Reed 10am-2pm
Vic Martin 2-6pm
Johnny Marks 6-11pm
Our first events included "Magic Nights" at area restaurants and a weekly "Take Your Radio To Work Day" that offered listeners a $98 prize. "Magic Money" was introduced in 1984.The first "Magic Van" appeared in countless parades. A "Lunch with the Elephants" contest to celebrate a circus appearance drew a crowd to Ella's Deli in the summer of 1984."Movin' Easy" WISM-FM left the air while in 6th place with Madison adult radio listeners. "Magic 98" jumped to 2nd place in the first 1984 survey and has been one of Madison's most listened-to stations ever since. Many of the Magic 98 personalities that joined the station in the 1980s are still here today, including Pat O'Neill, Bob Bonner, Sara Freeman and Kathryn Vaughn.