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Magic 98 gave away tickets for your family to go to Hot Wheels Monster Trucks Live at Alliant Energy Center on Saturday, September 14. Hot Wheels Monster Trucks Live brings your favorite Hot Wheels monster trucks to life with iconic jumps and epic crashing and smashing in an exhilarating family experience for kids of all […]

On Saturday, August 3, Magic 98 listeners took a day trip to beautiful Lake Geneva! They took off from Madison on a Badger Bus with Magic Sunday Morning host, Kathryn Vaughn, and enjoyed lunch on the “Grand Bell” with Lake Geneva Cruise Lines. Then they had a couple hours to shop and explore the charming […]

“Kindness, like a boomerang, always returns.” (unknown) We hope these videos inspire you to help someone else when you are able… To watch the Magic Crew talk about the acts of kindness that have made the biggest impact on them, click here. Watch Ginger Martin and Jillene Khan do a small Random Act of Magic […]

Magic 98‘s summer tradition with the Wisconsin Chamber Orchestra continued in 2019 for Concerts on the Square! Each week, four winners and their guests joined us at our VIP table right up front by the stage. Everyone enjoyed dinner, drinks, and dessert from CIRC, inside the Madison Concourse Hotel. Congrats to our winners! Winners for […]

I am fresh from my vacation to Ireland with a group of Magic 98 listeners and I will tell you that it was by far one of the best trips I have ever taken. I fell in love with Ireland, the people, the culture, the brogue, the beauty of the landscape. And we got to […]

Magic 98 celebrated May Day 2019 with May Day Deliveries! Winners received a springtime plant from Jung’s Garden Center and snacks from Rural Route 1 Popcorn…plus, one grand-prize winner is getting help with their Spring cleaning thanks to PODS of Wisconsin! Here are pictures of some of our winners… A pretty plant from Jung’s Garden Center, […]

Magic Mug winners get one free fill-up of coffee or soda every day for the rest of 2019 at any Kelley’s Market location in the Madison area! Here’s what this year’s Magic Mug looks like… Here are some of some of our happy winners… Winner, Kathy, at the Aberg Kelley’s Market Winner, Ryan, at the […]

Magic 98 kicked off St. Patrick’s Day weekend by bringing you a pot of gold at work! Winners are ready for the St. Patrick’s party with a four-pack of Guiness, the most delicious Irish cupcake ever, and ‘gold’ from the Magic Crew! Here are pictures of some of our winners… see more on the Magic […]

Thank you for spending the weekend with us at the Magic 98 Women’s Wellness Retreat 2019! Attendees spend the night at the gorgeous, Madison Concourse Hotel, downtown Madison. With help from Maddie Strong Studios, you created two beautiful masterpieces (we are so impressed with your creativity!)!  Special thanks to Wiscoboxes for the welcome gift, Aneu […]

Magic 98 celebrated Valentine’s Days by bringing goodies to you at work! This year, winners received a pretty succulent arrangement from Klein’s Floral and Greenhouses, plus $50 to spend at William Thomas Custom Jewelry, and a delicious Valentine cupcake from Festival Foods in Madison! Congratulations to our winners. . . Lindsay Long, Cardiac Science Corporation […]


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