It’s Holiday Wish Time Again

Written by on November 21, 2022

Over 30 years ago, Magic 98‘s Holiday Wish started because one person asked for a winter jacket. Over the years it’s grown into pure Magic.

This year we would like to hear about people who need a Holiday Wish from Magic 98.


To make a cash donation to those in need click the big red button below:

Donations also accepted via Venmo –> @MWFMadison

Please indicate it is for Magic 98 Holiday Wish!


Write a letter or fill out the online form to nominate someone you know, or to share your own story. It works best if you’re specific about what would help the most.

To nominate someone for a Holiday Wish, write us a letter and mail it to:

Magic 98 Holiday Wish
730 Rayovac Drive
Madison, WI 53711 

You can also make an online nomination. Use the form below. This is important: e-mails and/or Facebook messages can’t be accepted. Type in your e-mail, click “submit your entry,” and it will take you where you need to go to tell us about the person you are nominating.

We must receive your nomination, via the US Mail or the form, by 9AM on Monday, December 12, for your nomination to be considered.

We are grateful to La-Z-Boy Home Furnishings and Decor for their generosity and support of Holiday Wish. Please join us for the annual Holiday Wish Fundraiser all day on Friday, December 9.

Listen for Holiday Wish calls on Magic 98, coming soon. And remember: the calls you hear represent only a small fraction of the people we are able to help every year.



Listen to a few folks who have shared their stories with us:

This is the first Holiday Wish call of the season between two dear friends, Mary and Lea.  This call demonstrates perfectly how devastating a health crisis is for a family while at the same time reminding you how brave and resilient you can be when put into this kind situation.  It’s an honor to be able to be a part of both of these women’s holiday season.

As a farming family who is constantly working, it was hard to be able to accept a helping hand.  But Jess was able to move out of her comfort zone for the good of her family.  Faced with her husband’s cancer diagnosis and three kids, it was our honor to be able to help create a magical Christmas.

When two best friends get on the phone together…we take the journey with them through laughter, tears and plenty of love.  Lisa has had a rough year so Karla did what best friends do best…helped.

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