98 Hours of Christmas Magic: Sneak Preview

What are your holiday traditions? Hanging ornaments your kids made years ago? Caroling? Oyster stew on Christmas Eve? Matching Christmas sweaters? Leaving cookies for Santa and carrots for the reindeer?

Every family has traditions, and so does Magic 98! Every year, 98 Hours of Christmas Magic puts Madison’s biggest and best Christmas music library on the air, from Burl Ives and Bing Crosby to Pentatonix and Mariah Carey, along with everything in between. Fun songs, quiet carols, holiday hits from long ago, and new tunes to enjoy—all the music that makes the holiday perfect, starting on December 21. But all day on Black Friday, we bring you a Sneak Preview of 98 Hours of Christmas Magic.

Cheers to our Christmas sponsors who help make the holiday magic happen!

—Bruce Company in Middleton, your holiday experts
—Downtown Madison, the area’s best destination for shopping, dining, entertainment, and events, where State Street meets the Capitol Square
—Genesis Painting, adding a brushstroke of joy for a vibrant new look
—Impact Life, reminding you that blood donors save lives. Learn about giving blood or hosting a blood drive at bloodcenter.org
—Jones Market, all of your Wisconsin favorites under one roof
—Stoughton Health, trusted care close to home
—The Fields Family at Jaguar Land Rover Volvo of Madison, wishing your family a happy holiday season

Listen Friday, November 28 and catch the holiday spirit on Magic 98.