98 Hours of Christmas Magic

What are your favorite holiday traditions? Maybe it’s hanging those handmade ornaments from years past, singing carols with friends, sharing oyster stew on Christmas Eve, or laughing over matching family sweaters. Maybe it’s leaving out cookies for Santa – and a few carrots for the reindeer, too.

Just like your family, Magic 98 has its own holiday tradition: 98 Hours of Christmas Magic! Every year, we fill the air with Madison’s biggest and best variety of Christmas music – from Burl Ives and Bing Crosby to Pentatonix and Mariah Carey. You’ll hear the fun songs, the quiet carols, the classics, and the new favorites that make the season feel just right.

Cheers to our Christmas sponsors who help make the holiday magic happen!

—Bruce Company in Middleton, your holiday experts
—Downtown Madison, the area’s best destination for shopping, dining, entertainment, and events, where State Street meets the Capitol Square
—Genesis Painting, adding a brushstroke of joy for a vibrant new look
—Impact Life, reminding you that blood donors save lives. Learn about giving blood or hosting a blood drive at bloodcenter.org
—Jones Market, all of your Wisconsin favorites under one roof
—Stoughton Health, trusted care close to home
—The Fields Family at Jaguar Land Rover Volvo of Madison, wishing your family a happy holiday season

98 Hours of Christmas Magic starts at 10PM on Sunday, December 21 and runs through Christmas day on Magic 98.