Magic 98 Featured|NewsTicker

Check back soon and get an update from the Santa at the North Pole.

Santa Tracker live in:

Check back every hour on the hour on Christmas Eve to find out where Santa’s location is around the world from 1 PM until 8 PM.

This page automatically refreshes every 5 minutes.

While waiting for Santa, download the Magic 98 Christmas Coloring Book!

by Magic 98

It's Christmastime in Madtown, and that means holiday fun! Madtown Life has lots of ideas for your holiday celebrations, from food and drink suggestions to a list of top holiday movies. Check 'em out right here.

by Magic 98

Share Your Elf on a Shelf Adventures and Win!

Every Christmas your family grows by one very important Elf on a Shelf. They report back to the Big Guy so your kids are on their best behavior, but your elf usually gets into some trouble of their own. Share your elf’s naughty or nice adventures with us for a chance to win a $500 Middleton Jewelers gift card! Click the red button below to upload your elf pic, enter your email address, and tell us all about the scene your family woke up to and what kind of adventures your elf is having this holiday season.

Contest runs through Wednesday, December 25 and the winner will be contacted within a few days. Odds of winning depend on the number of entries received so upload daily!

by Magic 98

Thanks for Your Support of Holiday Wish 2024

It started decades ago, offering hand-ups to friends, family, neighbors, and perfect strangers. Magic 98's Holiday Wish is our way of saying, "Pay it forward when you can, but for right now, we've got you."

Thank you for your support of Holiday Wish this year. Thanks to you, and to our sponsors, we raised over $10,000 to help local families.

There's still time for you to to tell us the story of someone who deserves a Holiday Wish this year. Enter your e-mail at the bottom of this page to complete your nomination. And yes, it can be your story. Listen to Holiday Wish calls below.

We are able to offer a hand to over 100 local families each year, and we couldn't do it without help from our sponsors:

---La-Z-Boy Home Furnishings and Decor, near East Towne Mall… live life comfortably
---Bergstrom Automotive … for the YES!
---Lake Ridge Bank River Rink … Monona's ice-skating winter wonderland, now open

You can still help with Holiday Wish. Scan the QR code below or click the big red button to make a donation right now.

It takes every single one of us to make this work, but it starts with you. Holiday Wish, from Magic 98.

by Magic 98

Koats for Kids 2024

Help us collect 5,000 kids coats!
We need your help!

Please consider donating new and used coats, or making a financial contribution to help keep kids in Dane County warm this winter.

The campaign kicks off Monday, Sept. 9, from 5 a.m.–6:30 p.m., with a “Pack the Truck” event at Klinke Cleaners, 4512 Monona Drive, Madison. The Koats for Kids collection van will be parked curbside to accept donations of new and gently worn children’s-sized winter outerwear and accessories.

The winter coat collection continues through Saturday, Oct. 5, and donations may be dropped off at any area Klinke Cleaners. Items will be cleaned for free by the staff at Klinke Cleaners, and donations will be distributed by BGCDC.

Requests for children’s sized winter coats continue to outpace the number of kids coats donated, so we’ve set a goal of 5000 kids’ coats to meet projected needs in 2024.

Don’t have a winter coat to give? Please consider making a financial donation here, or check out the KOATS FOR KIDS Amazon Wish List for a selection of kids’ winter coats and accessories available for purchase. Your donation will benefit children right here, where we live.

All gently used winter coats and accessories will be cleaned FOR FREE by Klinke Cleaners, and given to the Boys and Girls Clubs of Dane County for distribution.

This year’s distribution will be held Friday, Oct. 25, from 9 a.m.–6 p.m. at the following locations: