See Our Top 10s of the Fall Season

Fall is a celebration of change, color, and coziness. It’s the season of bonfires, hot cider and sweaters. It’s the delight of pumpkin patches, the challenge of navigating corn mazes, and the thrill of hayrides through fields painted with autumn’s colors. We’ve put together the Top 10s of Fall list to inspire you to enjoy the simple pleasures of the season here in Madison and across Southern Wisconsin.

Top 10 Fall Activities
1.  Apple Picking
2.  Pumpkin Carving
3.  Hiking in the Autumn Leaves
4.  Visiting a Haunted House
5.  Attending a Fall Festival
6.  Cozying Up with Hot Cocoa
7.  Football Games
8.  Making Homemade Applesauce
9.  Decorating for Halloween
10. Going on a Scenic Drive

Top 10 Fall Activities for Kids
1.  Making Leaf Art
2.  Going on a Nature Scavenger Hunt
3.  Visiting a Pumpkin Patch
4.  Creating a Fall-Themed Craft
5.  Building a Scarecrow
6.  Baking Cookies
7.  Storytime with Fall Books
8.  Going on a Hayride
9.  Collecting Acorns and Pine Cones
10. Playing in the Leaves

Top 10 Fall Foods
1.  Pumpkin Spice Latte
2.  Butternut Squash Soup
3.  Apple Pie
4.  Cider Donuts
5.  Roasted Chestnuts
6.  Maple Glazed Brussels Sprouts
7.  Caramel Apples
8.  Stuffed Acorn Squash
9.  Chili
10. Fall Salads with Pears and Walnuts

Top 10 Fall Movies
1.  Hocus Pocus
2.  When Harry Met Sally
3.  Practical Magic
4.  Dead Poets Society
5.  The Nightmare Before Christmas
6.  Casper
7.  You’ve Got Mail
8.  A Charlie Brown Thanksgiving
9.  Fantastic Mr. Fox
10. Good Will Hunting

Top 10 Fall Books
1.  The Great Pumpkin Charlie Brown by Charles M. Schulz
2.  Something Wicked This Way Comes by Ray Bradbury
3.  The Night Circus by Erin Morgenstern
4.  The Haunting of Hill House by Shirley Jackson
5.  The Secret History by Donna Tartt
6.  The Witching Hour by Anne Rice
7.  The October Country by Ray Bradbury
8.  The Pumpkin Eater by Penelope Mortimer
9.  The Ocean at the End of the Lane by Neil Gaiman
10. A Man Called Ove by Fredrik Backman


Coldplay Tixs & Johnny's Italian Steakhouse Gift Card

Guess who’s about to have the Best Day Ever? That’s right—you! You could score a pair of tickets to see Coldplay at their sold out show July 19 at Camp Randall Stadium. But wait—there’s more! Magic 98 is making sure your night starts off deliciously with a $150 dinner gift card to Johnny’s Italian Steakhouse, because some nights deserve more. Skip the takeout and take a break from cooking with chef-crafted steaks, signature cocktails, and good company.

Whether you make it a date night or a friends night, log into your Circle of Friends account to win a great night out with Coldplay, Johnny’s Italian Steakhouse and Magic 98.


Magic 98 Family Fun Night

At Thrill Factory Family Entertainment Center, the fun doesn’t just knock—it bursts through the doors with a laser tag vest in one hand and a fistful of arcade tickets in the other! Whether you’re zooming bumper cars with a mischievous grin, bowling strikes like a champ, or testing your luck at the claw machine (one more try, just one more!), there's nonstop giggles and good times for everyone. It’s like stepping into a candy-coated wonderland where high-fives are mandatory and the only rule is: let the fun begin!

Join Lanette Hansen and her kids for Magic 98 Family Fun Night at the Thrill Factory Family Entertainment Center on Thursday, June 12 from 4pm - 6pm. Enjoy 98 cent games of laser tag - and for the adults - 98 cent margaritas (all night)! It's the perfect way to wrap up the school year and kick off summer with Magic 98.


Kibble For A Cause 2025

Calling ALL pet lovers!!

We will be broadcasting LIVE from Barks on Bourbon (1843 Bourbon Rd, Cross Plains, WI 53528) in Cross Plains on Thursday, April 10th from 6AM-7PM with our sister stations 94.1 JJO, The Resistance 106.7 and Q106! Get ready for a tail-wagging good time as we come together to make a difference for our furry friends in need by collecting food, supplies and cash donations for local pet rescues and non profits!

Supplies needed: 
  • Towels, wash cloths, hand towels, garbage bags
  • Flat sheets, pillowcases, and blankets (but not comforters or bed pillows)
  • Rugs smaller than 4′ x 6′
  • Opened or unopened bags of pet food and treats
  • Cat toys, Dog toys and kongs
  • Leashes, collars, and harnesses
  • Wet kitten food
  • Cat litter, cat tunnels, scratching posts, pet safe heating pads
  • Training pads
  • Dog or cat beds
  • Small animal nursing bottles
  • Sensitive skin laundry detergent
  • Amazon gift cards
  • Flea & tick treatment

If you cannot make it to Barks on Bourbon feel free to stop by any of our Donation Drop-off Locations:

Mid-West Family Madison
730 Rayovac Drive
Madison, WI 53711

Pet Supplies Plus Fitchburg
2928 Hardrock Rd
Fitchburg, WI

Pet Supplies Plus Monona
2171 W. Broadway
Monona, WI

or Venmo @MWFMadison

Your donations will help:

Special thanks to our sponsors:


Women's History Month

Magic 98 Featured|NewsTicker

March is Women’s History Month, and this year, we’re embracing the theme “Take Action.”

Every weekday at 7:30, 12:30, and 5:30, you’ll hear about organizations that are making a difference. We’ll learn about what they do and why they do it with the idea that if it so moves you, you will become a part of the change. (We’ll post them every day right here too if you miss one.)

Ruth Bader Ginsburg once said, “Women belong in all places where decisions are being made.” So let’s populate the heck out of every single place by becoming history-makers and barrier-breakers in our own right.

It’s no coincidence that Women’s History Month is in MARCH…March on!


Win Katy Perry Tickets

From singing gospel hymns as a kid in the church choir, her prayers of headlining sold out arenas were answered. Katy Perry and The Lifetimes Tour are coming to Chicago's United Center on May 12 - and Magic 98 has reserved you a pair of tickets.

Tickets go on sale Friday at 10am but if you're a member you could be our guest. LOG IN to your account to win. Not a member? REGISTER HERE to become one.


Koats for Kids 2024

Help us collect 5,000 kids coats!
We need your help!

Please consider donating new and used coats, or making a financial contribution to help keep kids in Dane County warm this winter.

The campaign kicks off Monday, September 9, from 5am–6:30pm., with a “Pack the Truck” event at Klinke Cleaners, 4512 Monona Drive, Madison. The Koats for Kids collection van will be parked curbside to accept donations of new and gently worn children’s-sized winter outerwear and accessories.

The winter coat collection continues through Saturday, October 5, and donations may be dropped off at any area Klinke Cleaners. Items will be cleaned for free by the staff at Klinke Cleaners, and donations will be distributed by BGCDC.

Requests for children’s sized winter coats continue to outpace the number of kids coats donated, so we’ve set a goal of 5000 kids’ coats to meet projected needs in 2024.

Don’t have a winter coat to give? Please consider making a financial donation here, or check out the KOATS FOR KIDS Amazon Wish List for a selection of kids’ winter coats and accessories available for purchase. Your donation will benefit children right here, where we live.

All gently used winter coats and accessories will be cleaned FOR FREE by Klinke Cleaners, and given to the Boys and Girls Clubs of Dane County for distribution.

This year’s distribution will be held Friday, October 25, from 9am–6pm at the following locations:

  • Fitchburg - Allied Family Center/4619 Jenewein Rd.
  • Madison - Erica & Anthony Fleming Boys & Girls Club/2001 Taft St.
  • Sun Prairie - McKenzie Family Boys & Girls Club, 232 Windsor St.

Children's Theater of Madison 2024-25 Preseason Sale

Children's Theater of Madison 2024-25 Preseason Sale

Save Up To 35% Through October 2!

You can choose 35% OFF with our 2+ SHOW BIG DEAL SUBSCRIPTION or Save 25% on any single show!

Announcing Children's Theater of Madison 2024-25 Season – a line-up that really has Something to Say:

Right now, SAVE UP TO 35% on all this year's shows:

  • Diary of a Wimpy Kid, the Musical
  • The Annual Holiday Classic: A Christmas Carol
  • The enchanting Rodger's & Hammerstein's Cinderella
  • Elephant & Piggie's "We are In a Show"
  • For our teen audience: The Trials
  • And NEW for the very young, The Magical Forest!

Get tickets now at the BEST SAVINGS ALL YEAR LONG!