Parade Canceled Due to Weather
Get ready to see the Capitol Square looking like a giant bowl of Lucky Charms! Join Magic 98 at Madison’s 26th annual St. Patrick’s Day Parade which circles the downtown loop on Sunday, March 15.
Here’s the lowdown for a fun Sunday:
- The Schedule: The party officially starts at noon with the Irish flag raising inside the Capitol Rotunda (it’s worth a peek for the acoustics alone). The actual parade kicks off at 1:30 PM.
- The Route: It loops counter-clockwise around the Square, so you can pretty much set up anywhere with a good view.
- Pro Tip: If the March wind is biting, grab a window seat at a spot like Colectivo or The Rigby to watch the bagpipes and floats in comfort.
- Dress Code: If you aren't wearing at least one item of green, are you even doing Madison right?
It’s basically a massive, friendly neighborhood party where everyone is Irish for the afternoon. Look for A New Day with Lanette & Charlotte - plus Mark Van Allen - at the start of the parade with Russ Darrow Chrysler Dodge Jeep Ram - Discover the Darrow Difference. We hope to see you there!
Céad Míle Fáilte
One hundred thousand welcomes
Spring Forward: Daylight Saving Time
It’s that magical time of year again when we trade a bit of sleep for a lot more sunshine. Daylight Saving Time begins this weekend, so don’t forget to turn your clocks forward one hour before you head to bed on Saturday night.
While your phone and computer are smart enough to jump ahead on their own, your trusty old-school gadgets will need a manual boost. It’s time to tackle the usual suspects:
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The Kitchen: That microwave and stove combo.
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The Walls: Any decorative clocks that have been ticking away.
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The Car: Finally, the dashboard clock will actually be right again!
Take a few minutes to reset them all so you aren't caught off guard on Sunday. Even though we’re "losing" an hour of sleep, we’re gaining those beautiful, long spring evenings. Plus, Magic Sunday Morning with Kathryn Vaughn is the perfect way to start your first sun-drenched morning of the season!
Win $400 Pampering Package
Treat yourself to the ultimate "me day" with the $400 Agora pampering package, giving you a cool $100 to burn at each stop for fresh frames, a hair glow-up, and total relaxation. It’s the perfect excuse to rotate between Bilancio Eyewear, Ecco Salon, Kneaded Relief Day Spa, and Perennial Yoga until you’re feeling like a brand-new version of yourself. Use your Circle of Friends prize points to bid on and win this pampering package by March 10. Not a member? Register here - and good luck!
Your Weekend Escape
Sunday mornings are slow in the best way - soft light through the windows, coffee taking its time, and nowhere you have to be. With Magic Sunday Morning playing in the background, the world feels a little calmer, a little warmer, and perfectly okay with you staying in your pajamas a bit longer. So take a deep breath and ease into the day with Kathryn Vaughn as she shares a cool blend of smooth jazz and new age music from 7am until noon on Magic 98.
5 Ways to Win the Weekend
Weekends in Madison are made for fun, plain and simple. Grab coffee, wander the lakes, catch some live music, or see where the day takes you - no big plan required. There’s always something happening and half the fun is stumbling into it, but we thought we'd share our top 5 things to do this weekend.
5 - The Canopy Sessions. Kick off your weekend Friday night with The Canopy Sessions inside the Bolz Conservatory at Olbrich Botanical Gardens - live music surrounded by lush tropical plants for a warm little escape right here in Madison.
4 - International Festival. It's a global party where you can travel across five continents in a single afternoon at Overture Center. all through the power of rhythm, spice, and spectacular costumes. fills Overture Center Enjoy nearly 30 FREE performances, global cuisine, spectacular costumes and cultural celebrations from 10am to 5pm.
3 - Rooted Holistic Healing & Wellness Fair. Discover over 40 vendors, workshops, herbal remedies, and more for just five dollars. The event offers hope, connection, and healing for all who attend on Saturday at Marriott Madison West.
2 - Freeze for Food 5K/10K. Lace up for a healthy run and support a great cause. Every step and dollar supports Open Doors for Refugees - and you can bring a non-perishable food donation, too.
1- Camp WildSide Discovery Day. The Dane County Humane Society’s Wildlife Center offers hands-on crafts, microscope labs, and nature fun for kids and adults on Sunday.
Need more options? Check out the Magic 98 Fun Page .
Get Inspired at State Fair
For KING + COUNTRY are bringing their high-energy, feel-good show to the Bank Five Nine Stage at the Wisconsin State Fair on August 10, and it’s going to be a night to remember. Expect big anthems, powerful vocals, and the kind of crowd-singing moments that give you chills. Come for the Fair food, stay for the music, and leave feeling totally inspired. Use your Circle of Friends prize points now to win a pair of tickets - or become a member here.
for KING + COUNTRY
August 10, 2026
Bank Five Nine Stage @ Wisconsin State Fair
West Allis, WI
On Sale Date: January 16 at 10am
Wine, Dine & Unwind Staycation
This Valentine's Day, treat your sweetheart to a scenic retreat in downtown Madison. Your romantic stay-cation includes a one night stay in the Capitol Suite at the luxurious Park Hotel. You'll enjoy valet parking plus dinner for two that includes an appetizer, bottle of wine, and a shareable dessert. Afterwards, champagne, chocolates and a breathtaking view of the capitol await in your room. Log into your Circle of Friends account now to win a Valentine's stay-cation from the Park Hotel and the station that loves you, Magic 98.
Not a Circle of Friends member? Sign up HERE.
Special thanks to our friends at Park Hotel!
Waterpark Weekend, On Us
Win an overnight stay at Chula Vista Resort and Waterpark in Wisconsin Dells which is basically a ticket to splashy fun! Slide, splash, and unwind in comfy rooms. It’s a mini getaway your family won’t forget. Log into your Circle of Friends account now to win - or become a member - here.
Goo Goo, Good Luck
So … just casually letting you know the Goo Goo Dolls along with Neon Trees are coming to the BMO Pavilion in Milwaukee on August 6. You know, Iris, Slide, all the songs you still know every word to. Summer night, live music, screaming the chorus with your friends – this feels like a must, right? Win a pair of tickets with your Circle of Friends prize points – and if you’re not a member, sign up here!
Goo Goo Dolls with Neon Trees
August 6, 2026
BMO Pavilion
Milwaukee, WI
