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Magic 98's new Kid of the Week is seven-year-old, Lyla, from Fall River! She was nominated by her mom, Sara, who says... "Lyla is a bright and beautiful soul. She...
MORE Donate To Koats for Kids Magic 98 is proud to support the 35th annual Koats for Kids with News Three Now and Klinke Cleaners. Once again this year, we're asking for your donations of gently... MORE Royal Flush Contest Enter to win a brand new toilet for every bathroom in your house from Benjamin Plumbing with the Royal Flush contest!Benjamin Plumbing knows you've been stuck at home and those little things you might not... MORE Back To School Photo Challenge Every parent loves taking photos of their kids on the first day of school! Whether you’re sending them to learn at school or at the kitchen table, we want to... MORE Donate to Diaper Dash Pregnancy Helpline of Madison is Going the Distance to End Diaper Need! One in three families struggle to afford diapers for their babies. Diapers cannot be bought with food stamps... MORE Operation Shop Local Get Deals & Save & Support Local Business.... MORE Virtual Fun Page: Have Fun At Home
You might be running out of ideas to keep yourself and your kids entertained while you're all at home, so the Magic 98 Virtual Fun Page is here to help!...
MORE Covid19 Resources Information to help you prepare for the impacts on your family and community.... MORE Magic 98 History
The former WISM-FM became Magic 98 WMGN on December 1st, 1983. WISM-AM had been Madison’s most...

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Madison Traffic


Correction, the left lane is blocked at Todd Dr. on the westbound Beltline causing a delay that goes back to Park St.

The accident on the Beltline has been cleared, but there is a back up that goes from Todd Dr all the way back to Park St. on the westbound side. This will add time to your drive, but it should start moving soon

Accident on the westbound Beltline near the Todd Dr. exit. It's been moved over to the left shoulder, but traffic is slow there and may add time to your drive.

All is well on the Beltline. Heavy congestion in spots on East Gorham and East Wash otherwise it's lite to moderate on the Isthmus and campus. No problems heading out of Madison.

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