MORE Prince Birthday Celebration On June 7, Prince would have turned 62 years young. To celebrate his life and pay tribute to his legacy, Magic 98 is dedicating this weekend's Sunday at the 80s... MORE Taste of Madison Gives Back The tough decision has been made to cancel Taste of Madison 2020 - but, we can still do some good with the Taste of Madison Gives Back!Donate now through June... MORE Zaelynn Is Our Kid of the Week
Magic 98's new Kid of the Week is two-year-old, Zaelynn, from Milton! She was nominated by her mother, Samantha, who says... "She’s my wild child, always there to help. She’s also...
MORE Operation Shop Local Get Deals & Save & Support Local Business.... MORE Jump Around With Magic 98 To help you find some relief from the quarantine stir-crazy that you're feeling... get ready to  Jump Around with Magic 98!We'll play the iconic "Jump Around" song Saturdays at 3PM!... MORE Nominate Someone For Thank You Thursday Right now, there's a lot to be thankful for. We're especially thankful for our local doctors, nurses and other healthcare workers, teachers, grocery store staff, first responders, truckers, and delivery... MORE Here's How To Help Those In Need There are a lot of ways to help those in our community who are in need. We'll continue to update this page as we find more ways for you to... MORE Virtual Fun Page: Have Fun At Home
It's important that you stay at home and only leave to for essential needs to stop the spread of COVID-19.You might be running out of ideas to keep yourself and...
MORE How to Talk To Your Kids about COVID-19 You want to talk to your kids about coronavirus... but, how do you do that without scaring them? That's what the Magic Morning Show talked to Elyse Laing about on... MORE Covid19 Resources Information to help you prepare for the impacts on your family and community.... MORE The Fun Page
The Fun Page is your one-stop-shop to find family-friendly events in the Madison area! You'll also find "ongoing" events towards the bottom of the page. To find more "to-do" themed...
MORE Magic 98 History
The former WISM-FM became Magic 98 WMGN on December 1st, 1983. WISM-AM had been Madison’s most...

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Madison Traffic


At 5:30am there was an accident on 39/90S near Poynette at County Rd CS. The 2 right lanes have been blocked and have been causing a delay.

John Nolen is closed from Broom to Lakeside as well as part of North Shore Drive. There's heavy congestion on West Wash, South Park and around the Capitol Square; it's lite to moderate elsewhere on the Isthmus and campus.

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