Magic 98 Featured

Magic 98‘s new Kid of the Week is 20 month old, Ruby, from Oregon! She was nominated by her Grandma, Kathleen, who says… “​Ruby is such an awesome little girl, who loves to climb on anything and everything, including pulling up a chair to climb on the counter!” Ruby wins a T-shirt and a family […]

The month of March is Women's History Month and to celebrate, Magic 98 is putting the spotlight on local women-owned businesses and organizations in our community being lead by women. Every weekday, Lanette Hansen will talk to a woman in the Madison area who owns a local business or is at the top of a [...]

  The Weeknd – The After Hours Tour is coming to the Fiserv Forum in Milwaukee on January 26, 2022! Tickets go on sale now! Get yours HERE!  

Are you a healthcare hero? If so, we want to buy you a drink! Each week, one hero will be chosen from all entries to win a certificate for a 12 pack of beer from Ale Asylum that will be mailed to you! Don’t forget to upload a picture of you at work, we want […]

Get Deals & Save & Support Local Business.

You might be running out of ideas to keep yourself and your kids entertained while you’re all at home, so the Magic 98 Virtual Fun Page is here to help! We’ll continue to update this page as more fun comes available. VIRTUAL TOURS There are beautiful places all over the world that are closed to […]

Follow this link for information on helping you prepare for the impacts on your family and community.

The former WISM-FM became Magic 98 WMGN on December 1st, 1983. WISM-AM had been Madison’s most popular radio station for decades. WISM has a special place in Madison radio history, with well-known personalities like Clyde Coffee, Charlie Simon, Jonathan W. Little, Stoney Wallace, Neil Gavin, and Robin Steele. Pictured above is the earliest-known photo of [...]

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